This episode dismantles the biggest sacred cow in B2B GTM: the trade show booth. Teams are burning six-figure budgets on events that generate nothing but scans, swag debt, and “brand presence” PowerPoints. I break down why this play stopped working, why leadership is finally calling BS, and what’s replacing it. Smaller rooms. Real execs. Clear problems. Repeatable micro-events that actually turn into pipeline inside 30 days. If your team is still defending the booth, this rant is going to sting.